The adage that “all politics is local” is repeated ad nauseam, but the Trumpist right is yet to fully learn the lesson–and it must if it’s to have a lasting political impact.
And by Trumpist right, I mean the political right represented by Donald Trump–one that is nationalist, populist, and Christian. The right that wants end mass migration, institute protection for American industry, clean out the Deep State, and reverse the secular moral corrosion of our culture.
It’s a very different movement from the conservative movement, which–as exemplified by the bowtie-wearing #NeverTrumpers–was always more about posturing and virtue-signaling to the left than about actually achieving its stated aims.
The Trumpist or nationalist right is the right in America today, as evidenced by the overwhelming support for the president and his policies among Republicans. While the average Republican continues to describe himself as a “conservative,” his actually policy preferences have little to do with the neo-Buckleyite gatekeepers at National Review and elsewhere.
The support for American nationalism was enough to elect Donald Trump president. But the 2016 victory wasn’t enough. Despite the gains Trump has made in the White House, his policies continue being blocked–and will continue to be blocked–so long as he lacks major support from Congress and state governments.
The electoral potential to give Trump the legislative support he needs is there, but is yet to be completely realized. That’s why it’s imperative that those of us on the right focus on building local power.
It’s good to have broad support from millions of people spread out across America. But what’s needed is support concentrated–and organized–in local geographic areas.
In essence, we need to emulate the left, which has long understood that it’s preferable to 1,000 passionate partisans united in one city that 100,000 dissipated throughout the entire country.
A few thousand true Trump supporters in one county can elect a real nationalist Republican–as opposed to an establishment hack–to U.S. Congress, or tip a Senate race in favor or a real Trump supporter.
A few thousand Trump supporters in a county can hold demonstrations to call attention to issues (like the left does upon every manufactured crisis)–and vote in a pro-Trump sheriff who will direct law enforcement to be friendly to their cause.
A few thousand Trump supporters in a county can coordinate to flood a representative’s phone line and mail box with demands to build the Wall.
A few thousand Trump supporters in a county can take over the local GOP and remake it in their image.
If you’re an influencer, building a national following is great. But our effort and resources will be more effectively spent building up groups of right-wingers in our communities.
That’s where I’ve begun putting my focus. Facebook, for all its faults and evils, can still be an effective tool for building a grassroots movement because of its geo-targeting capabilities and because many pro-Trump people are still very active on it.
How to Create a Grassroots Movement on Facebook
Simply create a Facebook page and run a campaign targeting followers of pro-Trump outlets like Breitbart. Make sure your ad filters out #NeverTrumpers by including in your ad copy mentioning key policies like cracking down on illegal immigration.
Adjust the ad’s targeting to your liking. I recommend beginning with the city you live in. If you reside in a small town, expand to the neighboring cities in your county.
Publish content to your page daily. As people begin “liking” your page, reach out to these individuals personally through direct message. Create a Facebook group and invite your page followers to join the group.
Begin working with these individuals and take your group activities off Facebook by getting them on an email list and then organizing live meetings/events.
This is how you build an army.
This is the method I’m currently using. I began one movement in South Florida and left it in the hands of others when I moved up North. I’ve now begun a group in my new area and it’s already gaining traction.
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